AG1 is moving beyond the single product that built its brand. Its expansion offers a useful case for understanding when portfolio growth creates new demand—and when it simply creates more complexity.
Three Food and Beverage Developments With Commercial Consequences
Recent food and beverage news is providing useful evidence of how established companies are changing products, channels and consumption occasions. …
Why Consumer Intelligence Is Becoming the Most Valuable Ingredient in Food Innovation
Estimated reading time: 11 minutes Food Companies Have More Consumer Data Than Ever. That Doesn’t Mean They Understand Consumers Better. …
Premiumization Isn’t Dead. Consumers Are Simply Becoming More Selective.
Economic uncertainty is often expected to push consumers toward cheaper products. Yet across food and beverage categories, premium products continue …
Why Some Food Innovations Succeed While Most Fail
Estimated reading time: 11 minutes Great Products Fail Every Year Every year, thousands of new food and beverage products enter …
The Future of Restaurants: Why the Next Competitive Advantage Isn’t the Menu
Estimated reading time: 10 minutes Restaurants Are Competing on a Different Battlefield For decades, restaurant success was largely determined by …
Private Label Is No Longer About Saving Money
For decades, private label products were largely viewed as lower-priced alternatives to national brands. That perception is rapidly becoming outdated. …
Consumers Don’t Want More Convenience. They Want Their Time Back.
Convenience has always existed in the food industry. Frozen dinners, drive-thrus, canned soups, and ready-to-eat meals have been part of …
Artificial Intelligence Isn’t Replacing Food Scientists. It’s Changing How They Innovate.
Much of the public conversation around artificial intelligence in food has focused on robots cooking meals or AI-generated recipes. That …
Functional Ingredients Are Redefining the Food Industry
For decades, functional ingredients were largely confined to supplements, sports nutrition, and specialty health stores. Today, they are rapidly becoming …