A beverage can increase the check. It can also create a new visit, open a new daypart, give customers a …
The Risk and Opportunity of Expanding a Hero Product
AG1 is moving beyond the single product that built its brand. Its expansion offers a useful case for understanding when portfolio growth creates new demand—and when it simply creates more complexity.
Three Food and Beverage Developments With Commercial Consequences
Recent food and beverage news is providing useful evidence of how established companies are changing products, channels and consumption occasions. …
The Future of Food Innovation: The Technologies Reshaping What We Eat
The future of food innovation is no longer defined by isolated product launches or novelty ingredients. It is being shaped …
Flavor, Trends, and AI: How Data-Driven Insights Are Redefining Food Marketing
Introduction Food and beverage marketing has traditionally relied on intuition, consumer surveys, and historical trends. But as consumer tastes evolve faster than …
How Beverage Brands Are Using AI-Powered Insights to Optimize Packaging & Campaigns
AI-powered competitive intelligence The beverage industry is more competitive than ever. From functional drinks to craft beverages and sustainability-driven innovations, …
Examining the Rise of Energy Drinks
The food and beverage industry has experienced tremendous growth in recent years, with energy drinks leading the pack. These drinks …
The popularity of Wine Around the World
Wine has been a popular beverage for centuries and its popularity is growing around the world. There are many reasons …
What Types of Beverages are Most Popular in Beer Stores?
Beer is one of the oldest and most popular beverages in the world. With the rise of craft beer, microbreweries, …
Exploring the Benefits of Natural Juices
The introduction of natural juices into our diets can have a huge impact on our health and well-being. Not only …