AG1 is moving beyond the single product that built its brand. Its expansion offers a useful case for understanding when portfolio growth creates new demand—and when it simply creates more complexity.
CPG
Premiumization Isn’t Dead. Consumers Are Simply Becoming More Selective.
Economic uncertainty is often expected to push consumers toward cheaper products. Yet across food and beverage categories, premium products continue …
Private Label Is No Longer About Saving Money
For decades, private label products were largely viewed as lower-priced alternatives to national brands. That perception is rapidly becoming outdated. …