Flavorwise they are in the safe but adventurous category. They are not presenting the standard Lemon-Lime, Citrus, Berry flavor spectrum, but also not pushing any boundaries.
The way they phrase things and talk about their standards is cool (they hold to +/- 10% of their stated test results). But they label it as “30mg of hemp extract” and the links to their testing don’t go anywhere so I am interested in how loose they are playing the “hemp extract” claim.
The 30mg artwork is very very busy and has a lot going on with each one being different thematically.
Meanwhile their 10mg artwork is very simple, still each one having distinct artwork, but because there is more blank space and cleanness to it I am more able to perceive what the images are and how they relate to the product inside.
I feel like in general they are communicating in a different art-style and manner of presentation than your typical La Croix and other sparkling waters, and more like a Tea or Kombucha.