admin Exploring the future of functionality
Functional coffee launches are set to explode in the next couple of years. Brands have licence to explore different functional benefits: from beauty, to gut health, to brain boosting.
VITACUP – Beauty Blend and Immunity Infused Coffee Pods
Beauty coffee -Collagen type 1+3 helps master radiant, no-makeup mornings; biotin and folic acid support healthy hair and nails; and antioxidant cinnamon supports in the fight against free radicals
Immunity coffee -The infusion of Echinacea, Probiotics, a Prebiotic, and Vitamins work in tandem to create harmony, balance, and strength within YOU
KIMERA KOFFEE – The World’s First Brain Vitamin Infused Coffee
Claims to be “coffee infused with essential brain vitamins single-serve capsules for Keurig brewers”. Ingredients include: Alpha GPC, Taurine, L-Theanine, DMAE (Deanol)
MASTERMIND COFFEE – Brain-enhancing, organic coffee
claims to be “a potent blend of Organic Coffee with Raw Cacao, which boosts mood, mental clarity and provides all-day energy”. “Boosts Mood, Mental Clarity, Memory & All-day Energy, NO Caffeine Crash!”
ONNOR NOOTROPIC GENIUS COFFEE – Energizes and helps improve human performance
You can fight stress, fatigue and brain fog in a natural way, raising your general brain health and mood. Their instant or ground Genius Coffee is infused with a blend of 6 natural earth grown nutrients
Super Foodies Relax Mushroom Coffee – A sip of silence. Just be
Dutch launch navigates EFSA’s tough claim regulations by communicating relaxation without linking to its mushroom extract. Mushrooms are becoming a trendy wellness ingredient with links to adaptogens.
Cheerful Buddha CBD Coffee – A sip of silence. Just be
Each cup of Cheerful Buddha contains approximately 10mg CBD…They have perfected their infusion and roasting technique, which makes it difficult to detect the strong earthy scent or taste of raw CBD oil”
