admin Consumers who are giving up alcohol, or even just cutting back on alcohol, do not want to give up the drinks they’ve come to know and enjoy.
Today’s variety-seeking adults want more than just mocktails, or non-alcoholic cocktails. Alcohol alternative drinks can be created with signature alcohol ingredients, layered flavors that simulate the wine-drinking experience or formats that befit celebratory occasions.
Market Sizes projects a 6% decrease in total US alcohol consumption from 2012-20. 30% of Gen Zs report having taken an extended break from alcohol in the past six months, and sober January is appealing to Millennials. While these consumers are taking a break from alcohol, they are not taking a break from their social lifestyle and many miss the drinks they used to enjoy. Mocktails have improved and more brands are emerging that provide the flavor of spirits without the alcohol.
O.Vine – Israel’s O.Vine is an alcohol-free, wine-grape-infused spring water that contains antioxidants. O.Vine upcycles wine grape skins and seeds to create a wine grape infused water uniquely light, dry, crisp, low calorie and with antioxidants, too. From Israel’s Galil Mountain Winery. Best New Water Concept, Global Bottled Water Awards, Evian, France.
Ritual Zero Proof – Consumers are craving a healthy version of familiar drinks and thats why Ritual Zero was created. A non-alcoholic cocktail which goal wasn’t to replace liquor but to add a new tool to consumers cocktail kit. Some Ritual Spirit alternatives includes tequila, whiskey, and Gin.
Monday Gin – Full of spirit, free of alcohol. Made with love in small batches at their Southern California craft distillery. MONDAY Gin is a complex, aromatic blend of juniper, natural botanicals, citrus, and spices that satisfies like a classic London Dry, finishing with the familiar kick of your favorite spirit.
Seedlip – Distilled Non alcoholic Spirits. Seedlip is made in the UK and only recently has it become widely available in the United States. Now, you can have it at home with friends or family for those nights (and days) when you want to enjoy a sophisticated drink without any of the buzz.
Kin Euphorics – The first innovation in a 10,000 year long social drinking tradition. Always cruelty and alcohol free, Kin Euphorics deliver a menu of mood-defining drinks designed to elevate the spirit and relax the body, for a pleasure you won’t regret.
Premium healthy and flavorful non-alcoholic drinks have the potential to replace alcohol across casual as well as formal occasions when adults usually drink beer, wine or cocktails. Since alcohol reduction is often motivated by health concerns, reduced calories, sugar or carbohydrates need to be primary claims for non-alcoholic beverages that are designed as alcohol replacements. Mature and layered flavors and premium positioning also are key components to connect with adults who are seeking alcohol substitutions.
[…] example, the Moscow Mule, a popular cocktail made with ginger beer, vodka, and lime juice, has seen a huge boost in popularity due to the […]